If you are a business that provides goods or services to other businesses then you can definitely benefit from business to business email and that means you need a New Business Mailing List!
Building Your Business to Business Email List
It is one of the given truths of marketing your small business online that you must build an email marketing list. In spite of all the uproar over spam, viruses, and questionable jokes or pics that surround email it is still universally accepted as the single best method to get your marketing message in front of the right person? the one who spends money. We?ve covered many method for building your list here on Life In the Internet but from time to time you have to turn to the dark side and {gasp} BUY your list! Enter a new business mailing list.
A new business mailing list is just that, a list of new businesses. If you sell tangible products you probably want to focus your list buying activities in the geographic areas you serve. Doing so will insure you can deliver on your value proposition and it will cut down on the overall cost of the list.
This doesn?t mean you don?t have to continue your own list building activities. An opt-in form on your site is an important feature, after all, you?ve gone through all the trouble on Twitter and Facebook to drive traffic to your site. You might as well capture their email address FOR FREE while they?re here!
Where To Buy a New Business Mailing List
Frankly, the list is almost endless. There are thousands of list brokers to be found luring in the dark recesses of the Internet. You however are smart and won?t fall for any of their charlatan tricks? right?!?
The most reputable, reliable, and in most cases expensive, source is data.com. They go to great lengths to ensure their data is current, scrubbed of old or inaccurate tidbits, and easy to use. For a local new business mailing list with email addresses, you?re probably looking at paying around $1 per lead. Not too bad considering it only takes about 10 minutes to get the list!
What About Building My Own Business to Business Mailing List?
As I suggested earlier, buying your list should not curtail your own activities in the least. Without a doubt, building your own list gives you a unique piece of competitive data that is yours and yours alone! It takes time and effort but it can be done. A couple of ways to get you business to business email list started or buffed up?
- Ask your existing customers for their email address (still my fav!)
- Put out a fish bowl and collect cards then give away a free meal each week. Best $20 you?ll ever spend!
- Keep an eye on the business section of the newspaper or new shingles in the area. Stop by and introduce yourself. Congratulate them on getting their doors open.
Bottom line is you need to build your list, whether you buy it, rent it, or build it organically? your email list can be the life-blood of your business. You should make it a priority to build and maintain.
About the AuthorJ.T. Rigsby is a Technology and Social Media Strategist and the principle author at Life In the Internet.
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Source: http://www.jtrigsby.com/2012/08/new-business-mailing-list-equal-money/
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